Black Rifle Coffee Company “AK47”

Black Rifle Coffee Company

I am both a coffee drinker and SOF veteran, so my interest is always piqued when I run across a company that has an interest in both. I recently reached out to Black Rifle Coffee Company, asking if I could do a review of their coffee. They got back in touch with me in short order and said it would be no problem. I know most of you probably aren’t interested in reading about me doing sometime I do four times a day (drink coffee) but I tried to have a little fun with this one, so check it out!

Black Rifle Coffee Company

If you aren’t familiar with BRCC, let me introduce you. Black Rifle Coffee Co. is located in one of my favorite cities in the country: Salt Lake City, Utah (true story). BRCC does all its roasting locally, on a per-order basis. What BRCC is really known for, though, is their support of military veterans and Second Amendment causes. Come to think of it, why am I telling you who Black Rifle Coffee is? Take five minutes and watch this video and let them tell you (trust me, watch the video!).

One thing you will notice on the BRCC website is that all of their blends  have a silhouetted rifle on the front of the bag. The four flagship blends are Just Black (JB, adorned with a stubby AR*), Silencer Smooth (SS, with a picture of a canned Glock), Beyond Black (BB, scoped, 7.62 AR), and appropriately-illustrated “AK47 Blend”. Obviously, being a RevolverGuy these modern firearms depictions might as well have been hieroglyphs to me…so I emailed them and asked what they suggested for my first bag. They asked a little bit about my brewing apparatus (obviously they know coffee, and coffee people) and made a recommendation.

*As an interesting side-note, the rifle on the front of the JB coffee is a depiction of a real rifle. It is an SBR’d AR-15 that belongs to BRCC CEO, Evan Hafer. Evan is a former Special Forces soldier, current coffee roaster, and proud member of the firearms owning community. It’s fitting that this carbine adorns the roast that started it all at BRCC.

Black Rifle Coffee AK47

As I’m sure you’ve guessed from the title of this article, they sent me the AK. And, very nicely, they explained the reasoning behind it which will make a lot of sense to you coffee nerds out there. The AK is an espresso blend. This just happens to work very well with how I make coffee: in an AeroPress. The AeroPress might sound fancy but it’s really just a huge syringe that spits out espresso. You load it up with a little coffee, pour some hot water in, and squeeze it out through the filter. I could wax philosophical about how great the coffee tastes, but the real benefit is you can make a really amazing coffee anywhere you can get hot water.

Making My First Cup

In the spirit of making this review a little bit more interesting than just talking about me drinking coffee, I decided to take my  first cup of Black Rifle Coffee in the wilds of my back yard. So, I wandered around the yard for about 5 minutes and collected some twigs and fired up the Ohuhu rocket stove. If you aren’t familiar with the Ohuhu, you should check it out. It’s a stainless steel, wood-burning stove that is insanely efficient. Once it’s going it produces almost zero smoke and will boil 24 ounces of water in about 4 minutes. And the best part? It’s under $20 and doesn’t require any specialized fuel. This thing literally runs on twigs! It will run on wood pellets, denatured alcohol,  Esbit fuel tabs, or even charcoal, if you happen to live in a twig-free zone. Like possibly the Antarctic, or the no-kidding desert.

Black Rifle Coffee Company

I threw my stainless steel campfire cup on there and got some water going. While the water was heating, I tore open the bag of coffee and inhaled that sweet, sweet coffee aroma. I took the time before the water was hot as an opportunity to hand-grind some of those beans. Yes, I hand-grind. I could tell you that it’s because the conical-burr grinder produces more consistency in the size of each particle… but for now let’s just say I bought it because it doesn’t take electricity to operate.

Black Rifle Coffee

Once the water was hot, I set the AeroPress on the double-wall  insulated mug that Black Rifle coffee was also kind enough to send out. I dumped in a big scoop of that black gold. When the water was hot (another benefit of the AeroPress is the water can be much cooler than boiling, which results in fewer tannins being leached from the grounds, which results in a less bitter brew…but I digress) I filled the AeroPress up. I gave the mess a vigorous stir, and began to push the plunger.

Black Rifle Coffee Company

The first Sip

When I was finished pressing the shot of espresso, I added water to turn it into a caffè Americano. The end result is a cup with similar strength to a cup of coffee, but with a different character. Kinda like how 9mm and .357 Magnum run at right around the same chamber pressures, but are different experiences altogether. What I got when put my lips to the mug was an excellent cup of coffee. No hyperbole, no kidding, just a really fantastic cup of coffee. Just to be sure I wasn’t unduly influenced by the ambiance, I also made a cup indoors later that same morning, and it was every bit as good.

The Bottom Line

Head on over to and start supporting our veterans and your Second Amendment rights today! You can get your coffee as whole bean, ground coffee, and even as “coffee rounds” that will fit in your Keurig. As a dyed-in-the-wool RevolverGuy I guess I feel a little slighted that there’s no CC (Cowboy Coffee, Colt SAA), CB (Campfire Blend,  4″ S&W 686), or Lawman’s Dream (I don’t need to explain that one to you RevolverGuys, do I?). It wouldn’t take much to make, either. Start with some ground AK and sprinkle liberally with creek sand…

C’mon Black Rifle! Your coffee is great, but give us something with a revolver on the bag!

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Author: Justin

Justin Carroll is a former MARSOC Marine and veteran of both Iraq and Afghanistan. Leaving service after eight years in the U.S. Marines, Justin continues his involvement with a variety of government agencies to this day. Justin began in late 2016 with an simple idea: provide an source of high-quality information for revolver enthusiasts.

15 thoughts on “Black Rifle Coffee Company “AK47””

  1. Just remember to drink your coffee out of a S&W coffee mug!!! They’re available from the “gift & collectibles” page on their website 😉

    1. I thought about getting one but I was worried my coffee would leak out of that internal lock hole on the side of the mug!

      1. Ha! I’m not a coffee drinker, but it was worth reading this whole thing for that comment, alone, Justin! That warmed my heart more than a cup of bean water ever could. ; ^ )

        Seriously, I’m not a coffee drinker (must be a flaw in the DNA), but I’m going to buy some anyhow and give it as a gift, because I like these BRCC guys and want to support them. Good people. True Americans.

  2. Nice. And their coffee is good (a bit pricey with delivery, tho).
    Gotta give them mad props for their branding and promotion also. Them folks’s everywhere!

    Who makes the hand grinder? I’ve been looking for a hand burr grinder to go with my AeroPress.

    1. Todd,
      I use the Hario Skerton hand grinder. It is very similar to the Kyocera grinder, but a bit cheaper, and has a silicon cap that goes over the hopper to keep you from slinging beans everywhere when you’re grinding. I’ve owned both and other than cost and the cap for the hopper they seem identical. I may do an off-topic post on my whole coffee setup in the near future. I’ve built it to give me an excellent (and more importantly consistent) cup of coffee anywhere I can get water and coffee beans.

  3. AeroPress… Seems like a genuine improvement over my beloved French press. I might have to get one of those fancy stoves, too! Thanks for enlightening me today!

  4. What is that SWAT S&W? The M&P R8? That would be a good edition for something old school, with chicory.

    1. “Magnum Force” Blend would be my suggestion. The bag design would be a hand holding a Model 29 against an orange background. That’d be pretty cool. Or….maybe a “Sudden Impact” Blend….with “a lotta sugar” in it. That’d make your day.

  5. Coffee in the morning, whiskey at night… the bookmarks of a great day. I only enjoy whiskey occasionally, on those august occasions that rise above the rest. But coffee – nectar of the gods – now there’s a pleasure to enjoy every day!

    Thanks for introducing us to BRCC, Justin. Over the years I’ve certainly helped along the balance sheet of that green-and-white coffee company that’s on every street corner… even as I’ve cringed at the effete, partisan politics of their company leadership. But, then, I can smile as the college-educated barista sporting the Hillary button makes my espresso because I’ve got a sidearm under my shirt and you just _know_ he’d hate that. If he knew. Which he probably should, since I’m wearing a flannel shirt and a faded old, sweat-stained ‘LaRue Tactical’ ball cap. But you know he doesn’t.

    You hear the story about Wali and you know all you need to know. I’m going to order me up a bag of BRCC beans. And I look forward to the day I can walk down the street of any major town and walk into a coffee emporium that’s black instead of green. Tell Evan to please hurry up with that.

    In the meantime… I always knew you were a man of keen judgment, Justin. In the little 12″ Cabelas duffel that serves as the kitchen on my motorcycle camping adventures rides a JetBoil stove, an AeroPress, a JavaPresse coffee grinder (, a small jar of choice beans, and a bit of Nido dried milk.

    You splash a little fresh water to rinse out the metal cup that still smells faintly of the Woodford Reserve from last night. And a few minutes later when you raise the steaming cup of dark liquid carefully to your lips… your eyes take in the mist rising slowly from across the field. There’s a chill in the air. But now there’s a warmth in your belly to go with the one in your heart. You imagine how the day might go.

    And that’s how perfect days start.

  6. Well you just made me get up and break out my own AeroPress. Got to have a cup now that you put the smell in my brain. “SN” would be another good coffee name…snub nose. “Light and aromatic. The coffee that carries well and goes anywhere. Not heavy enough to be burdensome, but stong enough to get the job done.”

  7. I love BRCC but they have made me somewhat of a coffee snob. I was using a mister coffee and folgers about two years ago. I then bought a Keurig Machine and from there a French Press and coffee grinder. I bought a sampler of BRCC and settled on the JB blend although I really like the Beyond Black also. I also got an Aero Press and it has completely replaced my french press. I still go over and have a cup of coffee with my mom and dad most days and try not to let them see my face when I take that first sip. Me, a snob, who’d have believed it?

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